Doodle Doodle
About Us Hero Image

PT Etos Kreatif Indonesia

PT Etos Kreatif Indonesia is a holding company that owns subsidiaries and formulates policies and business strategies to support the sales and marketing activities of those subsidiaries, as well as companies engaged in the trade of various types of products. These products include herbal products, health foods, and beauty products sold through an omnichannel approach and managed from end to end. As the parent company, PT Etos Kreatif Indonesia oversees the entire ecosystem, encompassing supply chain operations, manufacturing, infrastructure, principal partnerships, retail, logistics, distribution, and technology.

Doodle

The Company's History

01
02
03
04
05
06
History Background 0

2011

CV Buanita Edusarana was first established

History Background 1

2015

Changed its name to CV Family Herbal, which specializes in the online sale of herbal products

History Background 2

2018

Establishing a new company named PT Etos Kreatif Indonesia

History Background 3

2020

Established a subsidiary engaged in the offline sale of herbal products named PT Serayu Sumber Rejeki

History Background 4

2022

Established a subsidiary engaged in the warehousing business named PT Gudang Kiriman Etos

History Background 5

2023

Established a subsidiary engaged in online product sales named PT Family Herbal Indonesia

Doodle

Vision

To become an innovative and sustainable corporation that leads the transformation of the Fast-Moving Consumer Goods (FMCG) industry as the ultimate game-changer, leveraging the power of digital marketing that is adaptive, agile, and focused on data-driven growth and connectivity.

Mission

Misi Ethos

Driving Industrial Transformation

Becoming an agent of change in the FMCG industry

Misi Ethos

Empowering Local Communities

Building mutually beneficial partnerships with communities, farmers, and local businesses

Misi Ethos

Continuous Innovation

Integrating research, technology, and market insights

Misi Ethos

Providing High-Quality and Affordable Products

Striking a balance between premium quality and affordability

Misi Ethos

Fostering Collaboration with Partners and Suppliers

Building strategic long-term relationships with partners, suppliers, and other stakeholders

Nawasila Background

9 Ethos Worldviews

Nawasila was born out of the vision of Ethos’s founder, Mr. Mukit Hendrayatno, that creativity is the most essential human trait, just as God is the ultimate Creator. Ethos also dares to take risks and views mistakes as part of the process.

Belief in the One True God

Making Family a Priority

Always Grateful, No Matter Where We Are

Working Together to Keep Growing and Improving

Meaningful Social Interaction

Serving Customers with Sincerity

Committed to Excellence

Creating a Work Culture That Adheres to the Rules

Dedicated to Lasting Good

Doodle

Board & Leadership

The following is the Board of Commissioners and Directors

Tim Manajemen

Andik Duana Putra

Direktur Operasi & Komersial

Tim Manajemen

Achmad Subarkah

Direktur HCM & Support Services

Tim Manajemen

Mukit Hendrayatno

Komisaris Ethos Grup

Tim Manajemen

Lucky Hatreztyo

Direktur Utama PT Etos Kreatif Indonesia

Tim Manajemen

Iwan Sunaryoso

Direktur Legal, Kepatuhan, & Kerja sama

Corporate Group Structure

PT Serayu Sumber Rejeki

PT Gudang Kiriman Etos

PT Family Herbal Indonesia

PT Herbathos Untuk Indonesia

Our Partners

Adanu
Albi
Anugerah Karsa Sukses Bersama
Bara Recana Niaga
Bestari Inovasi Negeri
Drimhos
Erdigma
Gawe Becik
MSN
Powerkerto
Sigma
Doodle Doodle
Collaboration Image
Doodle

Contact us to collaborate